- the URLs (or website address) of web pages which have been viewed
- the date and time of visit to a web page
This collection occurs whether the user clicked on an advertiser's ad, visited their website, or interacted in another way.
This information collected relates to user, campaign and interest-based history. It is used for frequency capping and interest targeting. This information is gathered from websites visited and clicks registered by the user’s machine.
Request-based information is transmitted to DBG by the user’s computer browser with every request and is stored entirely anonymously for statistical purposes only. This information includes IP (Internet Protocol) address. This cannot be traced to an individual user but can be used for geographic targeting and statistical measurements. DBG does not share, rent or sell any of the data acquired from third party sources.
Personally Identifiable Information (PII)
DBG does not collect any personally identifiable information. The IAB (Internet Advertising Bureau), a trade association for the internet marketing industry, defines personally identifiable information as "information that can be traced back to a specific user and provide personal information such as name, address, phone number, etc." In other words, it's information about a user that can identify him or her as a person rather than an anonymous profile. All of DBG's profiles are anonymous, and relate to a computer rather than a user. For DBG, they are nothing more than a number with which we associate interests and/or an estimated or inferred demographic profile.
If you would like to opt-out of such interest-based advertising from Digital Broadcasting Group's media, please click here or email email@example.com.